To satisfy reader demand, Fashion Lawyer has located a few pictures with new looks from Old Navy’s image overhaul (photo credit to WWD).
The rest of the spring collections are being presented to the public today, so I will be sure and update this thread tomorrow. In the mean time, enjoy! More photos after the jump!
Do you like? Yea? Nay? As always, comments are welcome and appreciated!
2 responses so far ↓
1 ghimie // Jan 31, 2008 at 7:59 pm
i was doing a search of the test store design in tyrone, fl. and came upon this.
i’ve worked at old navy for 3 years, and while the image is changing, i still have a problem with the quality of the clothing… they still fit funny on most everyone i know and some pieces easily rip/fade/etc.
that aside. the demographic is strongly going to be women in their 20s. there’ll still be men’s items and the marketing strategy for the children and baby items will be focused on the hip/modern adult shopping for a child.
todd oldham signed on as creative director and the summer collection will be the first of his work for old navy.
2 Old Navy- the First of Many Store Overhauls // Jan 31, 2008 at 11:30 pm
[…] few of the new fashion designs were revealed earlier this week. Yesterday, Old Navy hosted a star-studded event at the posh […]
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