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The Golden Age of Vera: Interview With Susan Seid- Owner of The Vera Company

December 14th, 2007 · 1 Comment

In a video made by her nephew, Vera Neumann paints a colorful image of the Ibiza sun (see below) while soaking up its rays . During her lifetime, Vera Neumann was quite a prolific artist, creating a design a day, says current owner of The Vera Company, Susan Seid.

The famed Ibiza Sun print, deisgn hand-painted by Vera Neumann

Today I had an interview with Susan Seid, current owner of The Vera Company.  Based in a Atlanta, Seid’s warm tone of voice makes me long for my own Georgia roots.  Seid is at the helm of the soon-to-be-massive-again brand Vera.  With 25 years of apparel merchandising experienced notched on her work belt and armed with a bevy of Vera Neumann prints, Seid is poised and ready to bring Vera back to center stage.

Check back later this afternoon for the full exchange between Seid and Fashion Lawyer.  You will want to run to Fred Segal or Henri Bendel and buy a Vera print scarf to wear with pride!

Tags: Fashion Business

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  • 1 Fashion Lawyer Blog // Dec 14, 2007 at 7:50 pm

    […] About the Fashion Lawyer The Golden Age of Vera: Interview With Susan Seid- Owner of The Vera Company […]

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