Eva Mendes, full-time actress and part-time goddess is in rehab and has been for several weeks now. Granted, this story comes to Fashion Lawyer from fast-food media outlet TMZ, so it’s important to understand that not everything read there is true. That said, Mendes’ rep allegedly confirmed the star’s stay at Cirque Lounge and stated […]

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“Good design endures,” explains Susan Seid, current owner of The Vera Company.  Seid’s statement during Fashion Lawyer’s interview  illuminates the reason why in 2007, designs from Vera Neumann’s brightly printed scarves still seem fresh even 50 or 60 years after their conception. 

During her life Vera Neumann (pictured above), artist and original owner of The Vera Company, experienced nearly […]

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It seems watches are the fashion item to watch this week.  Yesterday I posted about the phenomenal gains in the Swiss luxury watch financials, and today another big story involving timepieces hit the news.

WWD reports today that Tiffany & Co. and Swatch will partner to create a new Swatch- managed, Swiss watch company to manufacture timepieces under the Tiffany name.  I suppose both […]

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Coffee, tea, me? Anywhere that Mary Kay Bowden, Kim Willson and Morgan Harbin go to promote Passport Panties, they dress the part of sexy airline stewardess.

Travel is a central theme in the branding and marketing of Passport Panties.  From the promotional outfits to the company logo and the product packaging, every detail fits into the idea […]

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H&M  launched a collection from designer Roberto Cavalli today at about 200 stores world-wide. 

Previously, H&M presented the collection to the international press on October 25.  Not surprisingly, sexiness takes center-stage and Cavalli’s ever-popular animal print dresses, like the one in the above ad, will soon hug the bodies of customers.
H&M calls the collection “extravagant”.  You can view a […]

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I’ve posted a bit about licensing/ distribution deals between designers and mass-market retailers (See the article on Vera Wang).  It’s an old game to go down-market, and an often more feasible and profitable alternative to expanding via the opening of new stores.   An article from September in USA Today gives a great run-down of who’s teaming up […]

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Last Friday I blogged about Elizabeth Arden’s freshly minted licensing deal with Rocawear.  My hypothesis was that Elizabeth Arden wants to cut into a bigger slice of the urban market.  In today’s Women’s Wear Daily, the Red Door goes on the record.

Women’s Wear Daily reporter, Brid Costello, got this quote from inside Arden:
“One reason we were motivated […]

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The current face of the Red Door is Catherine Zeta Jones. The new face? Maybe Rhianna?  Only kidding.  Nonetheless,  it appears the brand is expanding into new horizons to boost previously lack-luster profits.

Recently, the old school beauty brand, Elizabeth Arden (sometimes associated with old ladies hitting the spa) has been courting a new consumer: one from a more […]

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Yesterday I posted a bit about Tommy Hilfiger’s revamping of the Karl Lagerfeld brand. Restructuring is not the only change that TH, Inc. has been up to lately. Last Friday Hilfiger announced the company has penned an exclusive distribution alliance with the mass market retailer, Macy’s for the Hilfiger men’s and women’s sportswear lines. The deal is slated to begin […]

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Karl Lagerfeld’s parent company, Tommy Hilfiger Corp., has big plans to expand the Lagerfeld luxury brand and maximize growth. Hilfiger has already negotiated licensing deals for Lagerfeld fragrances, handbags and eye wear, which will more than likely hit the market next year.

However, the bigger deal on the horizon is the licensing agreement with Vapiro Stile, an Italian company, for the […]

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